Kodanik
Kodanik Data Intelligence

AI measurement architecture.

Marketing measurement and attribution for companies that invest seriously in ads. We follow every buyer from the first touch to revenue, and turn that data into a budget you can defend.

Fix your tracking, trust your data, visualize what matters.

Book a free call See the services

Every buyer, first touch to revenue

  1. Ad clickClick IDs and UTMs captured
  2. WebsiteThe source travels with the visitor
  3. Form or callTied back to the first touch
  4. CRMStage and value on every lead
  5. RevenueCredited to channel and campaign
  6. Back to the adsReal conversions train the bidding
Why AI measurement

Ad platforms run on AI. It learns from what you count.

Google and Meta bid with machine learning, and they chase the conversions you report. Report form fills, and they find more form fills. Report qualified leads and revenue, and they go after buyers.

AI measurement architecture is the structure that sends them the right signal, and gives your team numbers it can trust.

Services

Three ways in. One goal: numbers you can trust.

01
Trust your data

Attribution audit

A full review of how your tracking, CRM and ad platforms record leads and revenue. You get what is broken, why it matters and the order to fix it.

02
Fix your tracking

Implementation

GA4 and Tag Manager, call tracking, CRM attribution, offline conversions and multi-site setups. Built to hold up, stage by stage.

03
Visualize what matters

Dashboards

The few numbers your team decides with, in Looker Studio on top of BigQuery, updated on their own.

Outcomes

What changes

A budget you can defend
Cost per lead, meeting and sale by channel, so "what should we spend?" becomes a calculation.
Every lead keeps its source
Forms, calls and CRM, across every site, back to the first touch.
Campaigns that learn from real conversions
Google Ads, Meta, Microsoft and LinkedIn optimize for qualified leads and sales, not clicks.
Dashboards the team uses
The numbers that matter, in one place, updated on their own.
Stack

Tools we work with

We work inside the stack you already have.

Measurement

  • Google Analytics 4
  • Google Tag Manager
  • Server-side tagging (Stape)
  • Microsoft Clarity

Advertising

  • Google Ads
  • Meta Ads and Conversions API
  • Microsoft Ads
  • LinkedIn Ads

CRM and calls

  • HubSpot
  • Salesforce
  • Zoho
  • CallTrackingMetrics

Data and commerce

  • BigQuery
  • Looker Studio
  • Shopify
Process

How we work

A partner to the agency and team you already have, not a replacement. Every engagement has a closed scope.

  1. 01

    A free 30 minute call

    A diagnosis of your current setup, with your questions on the table.

  2. 02

    Proposal and action plan

    You leave with a closed scope and the order of work.

  3. 03

    Delivered stage by stage

    The scope built in stages you can follow, from tracking to the numbers you decide with.

Luis Boani, founder of Kodanik
Who leads the work

Luis Boani

Every engagement is led by Luis personally. He founded Kodanik in 2023 and works in English with companies in the United States, Europe, Canada and Australia.

Before Kodanik, he was founder and CEO of an education company in Brazil, responsible for P&L, investors and teams. He knows the questions a founder needs answered, because he had to answer them himself.

Off the clock, he races Snipe sailboats: Brazilian champion and junior world runner up.

  • Electrical Engineering, Universidade de Brasília
  • Postgraduate in IT Management, FIAP
  • Google Analytics Individual Qualification
  • Google Ads Search Certification
Contact

Book a free 30 minute call

A diagnosis of your measurement, and you leave with a proposal and an action plan. Send your company, website and monthly ad spend, and we will set a time.

Email luis@kodanik.tech

Online booking coming soon.