Numbers that disagree
Ad platforms, analytics and the CRM each report a different result, and every meeting starts with which one is right.
For C-levels and founders
Turning organized messes into intelligence.
Less cognitive load for the people who run the company. We connect the data your business already produces and turn it into the few answers you actually decide with.
Teams we have worked with
The organized mess
Every company runs on data. Few can read it.
Revenue without a source
Leads arrive by form, call and chat, and somewhere along the way the channel that brought them gets lost.
Reports nobody trusts
Hours go into dashboards that look busy and answer nothing, so decisions fall back on gut feeling.
None of this is a lack of data. It is a lack of structure.
What we do
Kodanik Data Intelligence
Our consultancy for marketing measurement. We fix the tracking, connect the CRM to the ad platforms and build the dashboards, so every lead keeps its source and every budget decision has a number behind it.
- Attribution audit
- Tracking implementation
- Dashboards
Who we work with
Companies whose growth made the data complicated.
- Serious ad budgets across Google, Meta, Microsoft and LinkedIn
- Leads that arrive by form, phone and chat, and close offline
- More than one website, with a CRM in the middle
- Ecommerce brands that outgrew the default reports
- Agencies that need a measurement partner they can trust
Clients across the United States, Europe, Canada and Australia.
Client feedback
What clients say
Luis is super knowledgeable and great to work with. He took a project that I was dreading doing myself for months and made it a breeze. Will be continuing to work together for sure.
Luis is knowledgeable about analytics (GA4, etc.), Google Tag Manager, and understands the business case behind analytics projects. He thinks of practical solutions.
Luis is great… we now use the dashboard everyday! It is a pleasure to work with him and we are actually looking forward to working on the next dashboard together.
I cannot say enough positive things about working with Luis. He always has great solutions and suggestions for my data needs. He provides a lot of education as well which I value.
Luis was very capable in identifying issues with our GA4 and GTM tracking… including documentation and meeting notes which our team will be able to leverage in the future.
Luis really helped us out of a jam. He conducted a full audit of our Analytics… a number of critical changes that have made a significant difference.
Luis is clearly an expert when it comes to Google Looker dashboards. He was very quickly able to diagnose the problem, offer some creative solution options, and implement on the options we chose.
Working with Luis was an excellent experience. He is a true professional who is incredibly knowledgeable in his field. Throughout the project, he was exceptionally responsive.
One of the most skilled people I have ever worked with, great communicator, and a real pleasure to work with!
Founder and CEO
Luis Boani
Luis founded Kodanik in 2023 and leads every engagement personally. Before that he was founder and CEO of an education company in Brazil, with investors, a P&L and teams to answer to. He builds for the questions executives actually ask.
- on Upwork
- Top Rated Plus
- Job Success
- 100%
- projects delivered
- 137
- clients since 2023
- 120+